Gap
Lovely Day, Reimagined
Entertainment + Innovation
23 Pacific is an innovation agency for entertainment. We build creative tools, production systems and audience experiences.
Explore the workGenerative AI films
Direction. Production. Finishing.
Creative technology
Tools for the work.
New ways to take part.
Creative tools / Editorial workflow
PaprCut
Edit the words. Get the rough cut.
Build your film’s rough cut by selecting and arranging the transcript. Export to Adobe Premiere Pro with the original footage and audio already edited into a sequence.
Explore PaprCut
Creative development / Applied AI
Pitch Dept
Taste, built in.
An AI writing system built on actual winning director treatments. It helps directors turn their own ideas into a strong first draft, with filmmaking judgment informing the structure, voice and visual approach.
Explore Pitch Dept
Audience experiences / Interactive storytelling
Escape from MaxTech
From existing IP to interactive story.
Escape from MaxTech brings the characters and stories of Boss Beauties into a browser game. We adapted the existing IP into an experience that lets audiences take part in its world.
Explore Escape from MaxTechFrom possibility to production
What do you have in mind?
Strategy
Find the opportunity.
Turn an emerging technology or creative opportunity into a clear direction and a working prototype.
Innovation strategy · Applied AI · Prototyping
Design
Make the idea tangible.
Connect creative direction, the interface and the experience around the people using it.
Creative direction · Product design · Interactive storytelling
Development
Build it for the real world.
Build and refine the tool, production system or audience experience, with operation and handoff in view.
Software · Production workflows · Digital experiences
About 23 Pacific
Creative
to the core.
Fluent in the creative.
Grounded in the making.
We connect creative direction, production knowledge and technical development. Every decision serves the idea and the way it will work in the real world.
Founded by Anthony Furlong, whose experience spans more than two decades in production, visual effects, post and creative technology.
Start a conversationCreative ambition welcome.
What do you
want to make?
A new idea. A production challenge.
An experience that hasn’t been built yet.