Strategy
Find the opportunity.
Entertainment + Innovation
Creative minds.
Technical range.
23 Pacific is an innovation agency for entertainment. We build creative tools, production systems and audience experiences.
Bring us your briefDesign
Make the idea tangible.
Development
Build it for the real world.
01 / PaprCut / Creative tools
FIND
THE FILM.
Edit the words.
Get the rough cut.
Build your film’s rough cut by selecting and arranging the transcript. Export to Adobe Premiere Pro with the original footage and audio already edited into a sequence.
Inside PaprCut02 / Pitch Dept / Creative development
SHAPE
THE IDEA.
Taste, built in.
Pitch Dept is an AI writing system built on actual winning director treatments. It helps directors turn their own ideas into a strong first draft, with filmmaking judgment informing the structure, voice and visual approach.
Inside Pitch Dept03 / Escape from MaxTech / Audience experiences
LET
THEM PLAY.
From existing IP
to interactive story.
Escape from MaxTech brings the characters and stories of Boss Beauties into a browser game. We adapted the existing IP into an experience that lets audiences take part in its world.
Inside MaxTechCapabilities / From possibility to production
WHAT DO YOU
HAVE IN MIND?
For studios, networks and production companies
ready to explore a new approach.
A new possibility.
Turn an emerging technology or creative opportunity into a clear direction and a working prototype.
Innovation strategy · Applied AI · PrototypingSee taste built into a toolCreateA better way to work.
Design a tool or production system around the people using it. Connect the interface, the workflow and the handoff.
Product design · Software · Production workflowsSee the transcript become a cutEngageSomething to take part in.
Extend a story or existing IP into an experience the audience can take part in. Connect creative direction, the world and the way people play.
Interactive storytelling · Games · Digital experiencesSee IP become playableAbout 23 Pacific
CREATIVE
TO THE CORE.
Fluent in the creative.
Grounded in the making.
We connect creative direction, production knowledge and technical development. Every decision serves the idea and the way it will work in the real world.
Founded by Anthony Furlong, whose experience spans more than two decades in production, visual effects, post and creative technology.
An engagement, from the start
A focused brief. Agree the opportunity and what success needs to look like.
A tangible first step. Prototype, review and define the path to production.
A considered delivery. Build and refine with operation and handoff in view.
Start a conversationCreative ambition welcome.
What do you
want to make?
A new idea. A production challenge.
An experience that hasn’t been built yet.