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Creative development

Pitch Dept / Created by 23 Pacific

Winning treatments. Built-in taste.

PITCH DEPT.

Pitch Dept website open in a Safari browser window on a macOS desktop
The challenge

Give the vision a strong start.

A director’s treatment has to make an agency see the film and believe in the vision. The first draft needs a creative idea, a persuasive voice and a clear sense of how the film will be made.

The thinking behind the work

Filmmaking judgment, built into the first draft.

The design decision

Taste comes from knowing the craft.

We built an AI writing system around actual winning director treatments and decades of commercial filmmaking experience. Their lessons inform the structure, questions and writing standards: how to connect a creative idea with camera, performance, edit and sound.

23 Pacific’s contribution

Expertise becomes a working tool.

We translated that expertise into a working treatment website. The director’s brief and creative choices guide the writing, while the system supplies a considered structure and a strong first draft to develop, revise and make their own.

  • A writing system built on winning treatments
  • Creative choices grounded in filmmaking
  • A first draft shaped by the director’s choices

A closer look

IN THE WORK.

Pitch Dept original interface capture
Pitch DeptThe website / Sample treatment

The brands and writing shown are sample treatments within the website.

The result

A stronger place to start.

Designed. Developed. Working.

Directors begin with an editable treatment that connects the idea to performance, camera, edit and sound. It gives them a strong starting point to challenge, refine and turn into their own pitch.

Continue exploring

Escape from MaxTech

Audience experiences

What do you
want to make?

A new idea. A production challenge.
An experience that hasn’t been built yet.

hello@23Pacific.com
23 PACIFIC

Tell us about it.

A few lines about your idea or challenge are plenty.

A short introduction is plenty. Please leave out confidential project details.